Melissa Pfannenstiel

Sr. Director of Product Marketing

Melissa Pfannenstiel is the Sr. Director of Product Marketing at Field Nation where she oversees platform packaging, product launches, and go-to-market strategies. With a robust B2B marketing background, Melissa has developed campaigns for clients such as 3M, General Mills, Ecolab, and Cargill.

Work order scheduling: improving clarity and coordination for Field Nation users

Discover the latest scheduling updates designed to improve clarity, coordination, and performance for both field service companies and independent technicians. Learn how to effectively manage Arrival..

Why field service leaders are racing against the clock – and what’s fueling the push

Field service demand is accelerating as tariffs, hardware delays, and urgent retail rollouts reshape priorities. Learn what's fueling the push — and how leaders are staying agile.

Field-tested technician vetting strategies to drive on-site success

Success with on-site work starts by choosing the right technician. Discover proven vetting tips and Field Nation tools to help you confidently connect with qualified independent technicians and..

How to create effective work orders on Field Nation

Learn how to craft effective work orders on Field Nation to streamline your workflow, attract top providers, and achieve quality results with every project.

Labor marketplaces explained: What Field Nation is and how to use it

Learn how to maximize the Field Nation labor marketplace to connect with skilled, on-demand technicians, reduce costs, and improve service efficiency.

Channel Partners 2025 recap: New opportunities in cloud communication

At Channel Partners 2025, a clear trend emerged: cloud-based communications are fueling new demand for field services—creating major opportunities for MSPs and skilled technicians.