Melissa Pfannenstiel

Sr. Director of Product Marketing

Melissa Pfannenstiel is the Sr. Director of Product Marketing at Field Nation where she oversees platform packaging, product launches, and go-to-market strategies. With a robust B2B marketing background, Melissa has developed campaigns for clients such as 3M, General Mills, Ecolab, and Cargill.

Hospitality technology trends we’re watching for at HITEC 2025

Join us at HITEC 2025 in Indianapolis, June 16–19! Discover how AI, self-service kiosks, and connected infrastructure are transforming hospitality with faster transactions, smarter operations,..

How an IT field service provider supported a nationwide retail refresh at scale

A national IT provider used Field Nation to scale technician capacity, completing 1,944 retail site upgrades in 3 months—14% under budget with 65% tech reuse.

5 trends to watch heading into the National Restaurant Association Show

As QSRs gear up for the National Restaurant Association Show, explore five trends—drive-through tech, kiosks, and more—reshaping operations and service models.

Work order scheduling: improving clarity and coordination for Field Nation users

Discover the latest scheduling updates designed to improve clarity, coordination, and performance for both field service companies and independent technicians. Learn how to effectively manage Arrival..

Why field service leaders are racing against the clock – and what’s fueling the push

Field service demand is accelerating as tariffs, hardware delays, and urgent retail rollouts reshape priorities. Learn what's fueling the push — and how leaders are staying agile.

Field-tested technician vetting strategies to drive on-site success

Success with on-site work starts by choosing the right technician. Discover proven vetting tips and Field Nation tools to help you confidently connect with qualified independent technicians and..