Businesses need flexible, scalable ways to get work done—especially when it comes to IT field services. That’s where Field Nation comes in. As the #1 labor marketplace for IT field service, we enable companies to connect with skilled independent technicians across the country. But getting the most value from a labor marketplace takes more than just posting a work order—it’s about knowing how to use the platform to your advantage. To make the most of Field Nation, it’s important to understand how labor marketplaces work and how they fit strategically into your broader workforce model. This guide outlines essential tips and first steps to help you get started and unlock long-term business impact.

What is a labor marketplace?

Labor marketplaces like Field Nation are changing the way work gets done. These platforms allow companies to connect directly with independent contractors with the necessary skills in their target geographical area and assign them to projects. In an increasingly mobile and flexible workforce, labor marketplaces offer companies a way to fill skill gaps quickly and cost-effectively.

Comparing labor models

Each labor model has its own unique relationship dynamics and cost structures. It’s crucial to consider the pros and cons of each to determine the best approach for leveraging these resources. Here’s a simple breakdown:

• Employees: These offer stability and deep knowledge of core business functions. The fully burdened cost of employees includes benefits, overtime, idle time, and travel.
• Third parties: Perfect for specialized, complex projects requiring niche skills. Third parties may allow you to negotiate a set annual fee, but they often come with the challenge of margin stacking, which can increase overall project costs.
• Labor marketplaces: Ideal for project work, strategic expansion into new areas, and developing new service lines. Labor marketplaces offer a pay-for-performance model to eliminate idle costs and ensure efficient resource utilization while allowing you to maintain control over who represents your brand on-site.

By aligning your labor strategy with your service needs, you can leverage the strengths of all three models to get the best results.

The Field Nation marketplace

Field Nation isn’t just a place to find contractors – it’s a powerful tool for improving business outcomes. Here’s why:

• Quick responses: In major cities, technicians on Field Nation respond to the first request in an average of just 12 minutes, helping you get the support you need—fast.
• Fewer revisits: Field service companies see up to a 40% reduction in site revisits compared to third-party vendors.
• Cost reduction: Field Nation can help you reduce costs by up to 20% versus third parties.

4 ways to unlock the full potential of the Field Nation marketplace

Using on-demand labor effectively leads to long-term advantages such as reduced costs, increased revenue, and enhanced customer service. Here are four ways to maximize the benefits:

Reinforce stakeholder engagement

Successful use of Field Nation involves everyone—from your legal and HR teams to your service delivery chain. Ensuring ongoing alignment within your company is crucial to helping everyone understand and appreciate the marketplace’s value.

Continuously assess your labor needs

As you incorporate a marketplace into your labor model, reassess your other labor sources. Depending on your specific needs, you may opt for employees (W2) or outsourced labor, including third-party vendors or 1099 independent contractors. Regularly evaluate how you use each resource with your team to ensure optimal efficiency.

Clarify your marketplace strategy

Without a clear strategy for tech selection, quality may suffer. Ensure your team aligns with company policies for vetting and engaging technicians to maintain high standards in your marketplace engagements.

Monitor financial impact

Regularly review how the marketplace is affecting your return on investment. Field Nation’s reporting tools provide insights into key metrics, such as labor costs, expenses, and site revisits, so that you can track your return on investment. 

Key takeaways

To maximize your experience with Field Nation and other labor marketplaces, keep these essential points in mind:

1. Labor marketplaces drive efficiency: Platforms like Field Nation offer faster, cost-effective solutions by connecting companies with skilled independent contractors, cutting overhead costs and site revisits.
2. Strategic engagement is key: Ensure your organization is aligned across departments and has a clear strategy for using labor marketplaces to fully leverage its potential.
3. Continuous evaluation: Regularly assess your labor needs and resource usage to ensure the right balance between employees (W2), third parties, and independent contractors.
4. Monitor financial impact: Track key metrics like labor costs and site revisits to gauge the ROI of using a labor marketplace.
5. Choose the right model for your needs: Each labor model—employees (W2), third parties, or marketplaces—has advantages. Evaluate your business needs to find the right mix that ensures the best outcomes.

Successfully leveraging Field Nation’s labor marketplace starts by understanding and aligning these points with your business goals. Ready to find skilled independent technicians in your area? Get started on Field Nation!