As the industry prepares for the National Restaurant Association show, quick serve restaurants (QSRs) face rising consumer expectations, operational pressures, and technology demands.

Based on insights from our work with leading QSRs, here’s our take on five key trends shaping the industry.

1. QSR growth is back on track

The number of QSRs in the U.S. rose 8% between pre-COVID levels and the end of 2024. QSRs are expanding again after a dip during the pandemic, fueled by steady consumer demand for convenience, speed, and digital engagement.

This growth reflects how consumers continue to prioritize quick, flexible dining options—and how operators can adjust store formats and service models to match.

2. Drive-through and delivery dominate

Today, 70% of QSR revenue comes from drive-through and delivery. Brands are investing in expanded drive-through lanes, faster order processing, and upgraded hardware focused on speed and customer satisfaction.

Efficiency improvements not only address customer expectations but also drive profitability by shortening transaction times.

3. Smarter outdoor menu boards

Next-generation outdoor digital menu boards are transforming the drive-through experience. With integrated cameras and sensors, these smart displays recognize vehicles and suggest personalized menu options to improve throughput and increase average order value.

According to QSR Magazine, more than 80% of restaurant owners report higher order volumes after adopting digital signage, and 68% of customers say it makes them more likely to purchase advertised items. The ability to dynamically promote limited-time offers and adjust messaging based on customer data accelerates both speed and sales at the drive-through.

4. Strong demand for in-store kiosks 

Self-order kiosks continue to gain ground, especially among younger guests who prefer a contactless, fast experience. More than 70% of diners report that technology enhances their restaurant experience, reinforcing why many brands prioritize digital ordering solutions inside their stores.

Kiosks ease pressure on staff, reduce wait times, and improve order accuracy, making them a strong operational investment. 

5. Parking lot tech and delivery upgrades

Curbside pickup and delivery are driving new infrastructure needs. Many restaurants are upgrading to Wi-Fi 6E and Wi-Fi 7 to support mobile point-of-sale systems, app-based ordering, and real-time inventory tracking. Stronger networks are critical for managing both in-store and off-premise service.

Field service work supports it all

Behind these innovations is a growing need for reliable field service. Restaurants depend on technicians to install kiosks, upgrade networks, and modernize drive-through systems. As technology reshapes every part of restaurant operations, flexible access to skilled service providers is essential for staying competitive.

If you’re attending the National Restaurant Association Show, let’s connect! Book a time with us to discuss how the Field Nation marketplace can support your service delivery strategy.