How to grow your kiosk service company
November 9, 2018
November 9, 2018
You already have a kiosk service company. You have experience installing, repairing, upgrading, and maintaining kiosks and adjacent products. You’re doing well, making a profit – but if your service company only works with kiosks, you’re leaving money on the table.
If you’re looking to expand your kiosk service company, you should consider servicing store fixtures. Here are the top five reasons you should supplement your kiosk business with retail fixturing:
The Retail Fixture Industry is Growing and Lucrative
The retail industry is struggling- but that doesn’t mean that stores are spending less money on fixtures. Quite the opposite, stores like Macy’s are investing millions to improve their retail experience. This means more kiosks, and- you guessed it– more store fixtures. IBISWorld, a leading market research firm, states that “over the past five years, the Retail Store Fixture Dealers industry has grown by 5.5% to reach revenue of $5bn in 2018. In the same timeframe, the number of businesses has declined by -0.6% and the number of employees has grown by 1.4%.” What does this mean for retail service companies? With fewer competitors and increasing revenue, there’s never been a better time to enter the store fixture industry.
You Can Get More Bids as a Total Retail Service Solution
Store fixture installation is often a prerequisite to kiosk installation- and for good reason. Without shelving, lighting, and display fixtures, kiosk installation would be impossible. By adding store fixture services and retail displays to the list of services your company provides, you can market your company as a total retail service solution. By working with only one retail service company, your end-client saves time and money managing vendors.
Kiosks and Fixtures Share Common Hardware
Kiosks and fixtures share many similar hardware components. Kiosks often require lighting, which is considered a store fixture. Kiosks are commonly placed on or in store fixtures, such as shelving and end-caps. This means that kiosks and fixtures share some of the same hardware components. Your existing contractors and W2s can likely use many of the same tools they use for kiosk servicing. You likely have some knowledge of your clients existing fixtures. By expanding into an adjacent type of work like fixture servicing, your business can capitalize on its existing competencies.
Kiosks and Store Fixtures Serve the Same End-Client
In the kiosk service industry, chances are a majority of your clients are retailers. Those retailers don’t just deal with kiosks- they have point-of-sale systems, digital signage, and fixturing work as well. Whether your client needs help setting up an interactive kiosk display or they’re doing a national roll-out, they’ll also have work to do in-store fixturing.
Expanding into Fixture Servicing is Low-Risk
You already have a kiosk service company, which means you already have the industry knowledge and client connections. If you’re not convinced that retail fixturing work is for you, you don’t have to jump in with both feet. Speak with your current clients about taking on a few fixturing work orders. Using Field Nation, you can find store fixturing specialists to complete the work orders while you manage them remotely. Should you decide you want your business to remain exclusively in kiosk servicing, no harm, no foul.
Interested in expanding your business into store fixture servicing? Speak to an expert member of our sales staff today.
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