The audiovisual (A/V) industry is undergoing a fundamental transformation as A/V systems shift from isolated installations to fully integrated network-based platforms. This evolution is being driven by the increasing convergence of A/V and IT, creating new opportunities and challenges for businesses that rely on audiovisual technology.

The growth of the videoconferencing market

One of the most significant indicators of this shift is the rapid expansion of the videoconferencing market. According to Precedence Research, the U.S. videoconference market is projected to reach $8.38 billion by 2034, fueled by evolving enterprise needs and the push toward remote and hybrid work environments. Businesses are no longer simply installing standalone conferencing systems; instead, they are integrating cloud-based platforms that connect seamlessly with corporate IT networks, improving scalability and security.

Standardization through “room-in-a-box” solutions

As traditional A/V expertise shifts towards IT-centric capabilities, organizations are increasingly adopting “Room-in-a-box” solutions—pre-configured audiovisual packages that integrate seamlessly with existing IT infrastructure. These solutions simplify deployment and management, offering more predictable costs and maintenance requirements compared to traditional custom installations. Vendors such as Cisco, Crestron, and Logitech are leading the charge, offering bundled solutions designed for interoperability with enterprise networks.

The surge in LED video wall installations

Another major trend shaping the industry is the growing adoption of LED video walls across corporate offices, retail stores, entertainment venues, and public spaces. LED technology has advanced significantly, offering brighter displays, lower energy consumption, and seamless connectivity with IoT and digital signage networks. A report from Market Research Future predicts that the global LED video wall market will grow at a CAGR of 11.4% through 2030, demonstrating strong demand for both new installations and system upgrades.

Evolving skillsets for modern A/V service teams

The increasing reliance on networked A/V solutions demands a broader set of skills from field service professionals. No longer confined to traditional hardware expertise, A/V technicians must now possess:

• Advanced networking knowledge – Understanding of IP-based communication protocols and network infrastructure.
• Cybersecurity expertise – Implementing security measures to protect against potential breaches and vulnerabilities.
• Power-over-Ethernet (PoE) proficiency – Deploying and managing devices that receive power and data over network cables.
• Cloud and remote monitoring capabilities – Utilizing software-defined platforms for predictive maintenance and real-time system diagnostics.

Companies that fail to adapt risk falling behind as clients demand more seamless, secure, and IT-friendly A/V installations.

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What’s next for field service leaders?

For field service organizations, this convergence of A/V and IT presents a major growth opportunity. Leaders in the space must take proactive steps to capitalize on this trend, including:

1. Investing in IT Training & Certification – Ensuring service teams are equipped with networking, security, and cloud-based A/V expertise.
2. Partnering with Leading A/V & IT Vendors – Establishing relationships with manufacturers offering cutting-edge, network-integrated solutions.
3. Leveraging Remote Monitoring & Analytics – Using AI-driven diagnostics and predictive maintenance tools to improve service efficiency.
4. Expanding Managed Service Offerings – Shifting from reactive support to subscription-based managed services that provide long-term client value.

The A/V market is evolving rapidly, and those who embrace these changes will position themselves as leaders in the future of smart, connected audiovisual technology. The A/V market represents a significant growth opportunity for service organizations ready to expand their capabilities. Discover how to capture the momentum in our Definitive Guide to Field Service Trends or watch our complete webinar.