Field Nation will exhibit at the Channel Partners Conference & Expo at the Venetian in Las Vegas, NV, from March 25 to 27. We’re excited to engage with industry leaders, partners, and innovators in field services. As businesses navigate the changing tech industry, three major themes stand out at this year’s event—each with significant implications for how field service companies operate, scale, and meet customer expectations.

1. The expanding role of automation in IT services

One of the biggest challenges for field service companies is balancing increased demand with limited resources. One of the sessions covered at Channel Partners, Maximizing Efficiency: Scaling IT Operations with Automation and Advanced Network Technologies, explores how automation and advanced network solutions are transforming IT operations.

At Field Nation, we’ve seen that automation isn’t just about streamlining workflows—it’s about enhancing agility in the face of an ongoing skilled technician shortage. With a worker deficit of 2.6 million across service sectors and an aging workforce where half of all field service technicians are now over 50, organizations are increasingly turning to automation to bridge the gap. By optimizing scheduling, reducing manual workloads, and enabling remote troubleshooting, automation helps service organizations maximize existing resources while maintaining efficiency.

2. MSP megatrends: understanding the IT services market

The IT services industry is more complex than ever, and managed service providers must evolve to capture new opportunities. In Hot Data: MSP Megatrends – Making Sense of the $5.4T IT Market, Canalys Chief Analyst Jay McBain will provide key insights into where service dollars are flowing and how businesses can position themselves for success.

At Field Nation, we’ve seen several key areas driving increased demand for field service. Data center expansion continues at a rapid pace, while security and surveillance technology are also evolving—especially as businesses integrate AI-powered analytics and real-time monitoring into their operations. Meanwhile, retail technology is transforming as stores implement smart inventory systems, self-service kiosks, and flexible POS solutions to enhance the customer experience. 

3. The future of healthcare & technology-enabled service models

With the healthcare industry quickly changing, technology is essential in improving patient care and operational efficiency. The session Future of Healthcare: Driving Customer Experience and Communication Innovation will explore how unified communications, AI-driven analytics, and CCaaS solutions are reshaping the healthcare landscape.

The retailization of healthcare—where large retailers incorporate clinics into their stores—is driving demand for digital signage, kiosks, and IT infrastructure to enhance patient engagement and operational efficiency. Field Nation data shows a 46% year-over-year increase in digital signage and AV work orders, reflecting this shift. As healthcare integrates more advanced technology, field service teams play a critical role in ensuring seamless installations, maintenance, and system upgrades to support this growing sector.

Visit Field Nation at Channel Partners

These key themes align with the trends shaping field service in 2025: rising complexity, workforce shortages, and the need for operational efficiency. At Field Nation, we’re helping businesses adapt by providing access to a marketplace of on-demand talent, flexible workforce strategies, and scalable service solutions.

If you’re attending Channel Partners, let’s connect! Book a time with us or visit booth #1556 to discuss how the Field Nation marketplace can support your service delivery strategy in an increasingly dynamic market.